Simply the Best

(Updated Quarterly)

SALES BY MONTH

The 1st table shows monthly unit sales of ALL homes for 2006 through YTD 2010 with annual totals and percent gains compared to the previous year. Unlike previous years, '07 & '08 hit a brick wall and we saw a mirror image of what is taking place nationwide with a 29.8% & 21.5% drop respectively in unit sales. 2009 saw an almost break even with 2008 by only 4 homes. Much of the unit sales are being fueled by investors purchasing under $100K foreclosed homes along with the tax credit which expired on Sept 30, 2010.

New homes suffered more in 2010 with only 468 (17.9% of total) sold. In 2006, Henry's high-water mark, 2,044 new homes were sold (38.9% of total) . The decrease in new home sales since '06 is 77.1%.

	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec	Total	Gain	% Gain
2006	305	370	474	426	512	531	471	519	447	409	430	316	5,255	+ 78	+ 1.5%
2007	245	315	339	374	409	391	355	339	254	237	223	208	3,689	- 1,566	- 29.8%
2008	180	231	270	247	241	242	235	290	309	234	168	250	2,897	- 792	- 21.5%
2009	168	176	225	223	231	261	294	292	280	260	230	253	2,893	- 4	- 0.1%
2010	178	194	282	279	254	272	195	207	212	184	168	193	2,618	- 275	- 9.5%
¹% Diff 06 v 10	- 41.6%	- 47.6%	- 40.5%	- 34.5%	- 50.3%	- 48.8%	- 58.6%	- 60.1%	- 52.6%	- 55.0%	- 60.9%	- 38.9%		- 2,637	- 50.1%

¹ 2010 % decrease compared to 2006, Henry's all time high

* 212 homes Under Contract scheduled to close in Jan 2011. Approx 20% of contracts will fail due to credit, appraisals, and inspections.

NOTE: This report prepared Jan 21, 2011 at 7 AM. Any sales not posted to Ga MLS by this date and time are not part of any totals. Any monthly sales posted after this report date will be added to the appropriate month and stats will be adjusted accordingly on the next monthly report.

SALES BY PRICE

This table shows the annual unit sales for ALL homes for 2006 through YTD 2010 for each designated price range with unit and percentage increases together with days on the market for 2010. Henry County home sales continue to be predominately under $125,000 representing 60.6% of the unit sales in 2010. The average home sale price in 2010 was $125,763 (down 5.9% from 2009 & down 38.3% from 2006) selling at an average of 94.9% of list price. As of Jan 1, 2011 there were 1,742 existing homes and 273 new for a total of 2,015 homes for sale in Henry County. The overall months supply for Henry County for existing homes as of Jan 1, 2011 is 9.9 months. For new homes, the months supply is 7.0. The blended average is 9.2.

In 2006, only 5.3% of all home sales in Henry County were under $100K. In 2010, that figure sky rocketed to 44.7%, an increase in 4 years of 743.3%. This is being fueled by investor purchases of foreclosures. This increase is the primary reason for the unprecedented low avg prices ($126K in '10). This high volume price segment is skewering the total unit sales number which, at first glance, appears to indicate a slight rebounding. However, under further analysis, we discover that the bottom has not yet been reached and traditional sales continue to suffer.

	Under 100K	100K 124K	125K 149K	150K 174K	175K 199K	200K 249K	250K 299K	300K 399K	400K 499K	500K 699K	700K 999K	1 Mil +	Total	Avgs	Dollar Volume
2006	279	632	1,030	848	682	703	381	386	178	90	34	12	5,255	$203,868	$1,071,326,340
2007	361	434	712	507	417	523	278	257	103	63	26	8	3,689	$197,457	$728,418,873
2008	591	454	485	374	276	272	193	156	56	29	9	2	2,897	$168,395	$487,840,315
2009	1,114	500	386	231	176	207	120	118	30	10	1	0	2,893	$133,689	$386,762,277
2010	1,171	415	342	194	121	152	103	88	22	9	0	1	2,618	$125,763	$329,246,545
Gain/Loss¹	+ 57	- 85	- 44	- 37	- 55	- 55	- 17	- 30	- 8	- 1	- 1	+ 1	- 275	- $ 7,926	- $57,515,732
% Gain/Loss¹	+ 5.1%	- 17.0%	- 11.3%	- 16.0%	- 31.2%	- 26.6%	- 14.1%	- 25.4%	- 26.7%	- 10.0%	- 100.0%	+ 100.0%	- 9.5%	- 5.9%	- 14.9%
% of Total²	44.7%	15.9%	13.1%	7.4%	4.6%	5.8%	3.9%	3.3%	0.8%	0.3%	0.0%	0.1%	100%
Dys On Mkt³	74	93	85	105	111	107	159	137	167	193	N/A	342		91

6 2010 Data As Of Jan 1, 2011 6
	Under 100K	100K 124K	125K 149K	150K 174K	175K 199K	200K 249K	250K 299K	300K 399K	400K 499K	500K 699K	700K 999K	1 Mil +	Total	Avgs	Dollar Volume
Dec 2010	100	25	16	11	15	7	12	6	1	0	0	0	193	$121,391	$23,428,463
Nov 2010	80	24	23	11	6	11	6	4	1	2	0	0	168	$123,033	$20,669,544
Oct 2010	90	21	20	21	8	11	5	7	1	0	0	0	184	$119,735	$22,031,240
3rd Qtr 2010	298	84	73	42	32	34	19	20	7	5	0	0	614	$124,054	$76,169,156
2nd Qtr 2010	329	154	121	51	32	53	24	32	6	2	0	1	805	$129,594	$104,323,170
1st Qtr 2010	274	107	89	58	28	36	37	19	6	0	0	0	654	$126,337	$82,624,972

YTD 2010	1,171	415	342	194	121	152	103	88	22	9	0	1	2,618	$125,763	$329,246,545
% of Total	44.7%	15.9%	13.1%	7.4%	4.6%	5.8%	3.9%	3.3%	0.8%	0.3%	0.0%	0.1%	100%
Days on Mkt⁴	74	93	85	105	111	107	159	137	167	193	N/A	342		91
For Sale⁵	729	281	254	153	132	174	106	107	34	16	22	6	2,015	$163,184	$328,834,959
Mons Supply⁶	7.4	8.1	8.9	9.4	13.1	13.7	12.3	14.6	18.5	21.3	528.0	72.0		9.2

MONTHS SUPPLY LEGEND: GREEN=GOOD MARKET CONDITIONS BLUE=AVERAGE MARKET CONDITIONS ORANGE=EXTRA MARKETING REQUIRED RED=INTENSE MARKETING REQUIRED

¹Unit and percentage gains are for 2010 compared to 2009
² Percent of total sales for calendar year 2010
³Avg Days on Market are for sold units for calendar year 2010
⁴ Avg Days on Market for homes sold in the past 12 months
⁵ For Sale units as of Jan 1, 2011 (click "For Sale" to search for any home in metro Atlanta)
⁶ Months Supply on Market as of Jan 1, 2011

NOTE: Months Supply is computed by dividing the current number of homes for sale into the number sold in the past 12 months X 12.

NOTE: This report prepared Jan 21, 2011 at 7 AM. Any sales not posted to Ga MLS by this date and time are not part of any totals. Any monthly sales posted after this report date will be added to the appropriate month and stats will be adjusted accordingly on the next monthly report.

Southern Crescent Counties - All Home Sales

2009 vs 2006 Comparison

CLICK HERE to view an analysis of the below table

County Click county name for Mkt Watch Report	2009 Dollar Volume	2006 Dollar Volume	% Chg	'09 # Homes Sold	'06 # Homes Sold	% Chg	2009 Avg Price	2006 Avg Price	% Chg	Months Supply 5/1/10
Henry	$387,154,140	$1,071,806,494	- 63.9%	2,895	5,258	- 44.9%	$133,732	$203,843	- 34.4%	9.7
Fayette	$287,113,824	$658,550,244	- 56.4%	1,098	2,103	- 47.8%	$261,488	$313,148	- 16.5%	15.5
Coweta	$274,144,033	$621,387,354	- 55.9%	1,601	3,017	- 46.9%	$171,233	$205,962	- 16.9%	13.0
So Fulton	$268,232,832	$476,536,931	- 43.7%	2,664	2,801	- 4.9%	$100,688	$170,131	- 40.8%	8.3
Clayton	$232,426,880	$596,497,620	- 61.0%	4,060	4,535	- 10.5%	$57,248	$131,532	- 56.5%	7.0
Douglas	$195,641,488	$407,059,374	- 51.9%	1,576	2,234	- 29.4%	$124,138	$182,211	- 31.9%	12.2
Carroll	$108,738,008	$228,555,738	- 52.4%	1,124	1,602	- 29.8%	$96,742	$142,669	- 32.2%	9.9
Troup	$71,552,220	$137,736,490	- 48.1%	557	1,006	- 44.6%	$128,460	$136,915	- 6.2%	15.1
Spalding	$48,404,370	$117,200,250	- 58.7%	530	970	- 45.4%	$91,329	$120,825	- 24.4%	13.7
TOTAL	$1,873,407,795	$4,315,330,495	- 56.6%	16,105	23,526	- 31.5%	$116,325	$183,428	- 36.6%	10.2